If you pay attention to some of the new (and even older) social networks that are popping up, you can see that their topic of interest or commonality differs greatly. Some social networks are simply set up to keep people in touch or to meet new people (Facebook or MySpace), but some have very specific target markets. Take for example Handbaggers- a social network for *gasp*- you guessed it- handbag lovers. Or what about meandmybicycle- for *big surprise* cyclists and cyclist enthusiasts.
Social networks are staking the claim of the "magazine market" of the online world. This can be awesome for marketers because once you find your niche market, there's probably a social network for that market. Could it be any easier? Silver platter, your target market.
I guess one issue that could arise is that even though these niche social networks exist, does that market use those social network. What I mean is, are people who buy $1,695 Dolce & Gabbana handbags using the network, or is it people who just like looking at the bags? Same goes for cyclists- I mean, wouldn't they rather be outdoors, riding their awesome bikes, rather than hanging out posting pictures of themselves online?
1 comment:
2 intereresting posts - a whole social net about purses - now that would be some limited conversations(g)
the post about the monopoly ownership that seems to be coming is looking way down the road - guess it's good to start thinking early tho
10 points
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