Agenda-setting

McCombs' agenda-setting theory quotes I believe are an accurate or at least valid description of the current agenda-setting landscape of journalism today. The public puts their trust into the media and news editors and directors have massive amounts of power. The choices they make can greatly affect the public's perception of issues and therefore can create bias easily. The public must be very well informed, check other sources and follow stories carefully in order to ensure they are getting the complete story. This can prove to be much more work than your average news-consumer is willing to provide. Most news-consumers have no problem just flipping to Fox News or skimming the headlines of cnn.com to get their daily dose of news. In these cases, the public is really who is losing out because they may not be fully understanding the real issues or getting a different perspective.