Douglas Carr made a post about Starbucks launching a social network in order to get customer feedback. My Starbucks Idea brings customer service to a whole new level. Of course company websites offering email and FAQs are the norm, but a social network based solely off of the caffeine-product company is creative to say the least. The social network is in response to Starbucks stocks floundering. Video of Howard Schultz's return as CEO explains.
I think that a social network for just one company has its pros and cons. For example, you know your already reaching your target market because the people using your network are people who are not only brand loyal, but feel strongly enough to join a network. However, the social network will only be relevant to Starbucks users, therefore missing other complete markets.
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1 comment:
Great title and thanks for the mention. I agree - I'm not sure if Starbucks can sustain a social network - with or without the addiction. :)
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