The iMedia Connection article "Build a Social Network in Les than 60 minutes," shows not only how important it is for companies to know where the social market is leading, but also how important engagement is for a company or brand.
I think it is very possible for every brand to have its own social network. This would not only build brand loyalty, but would show how a brand can "keep with the times." This could be comparative to how many companies keep blogs.
I do foresee one problem with this idea. Something is usually only cool when only some people have it, when it's for the "elite" or "special." When it's something common, it loses an aspect that is difficult to attain again. Therefore, its a definite that at this point in time, it would be wise to form a social network for your brand, but it could hurt the brand in the future.
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1 comment:
2 interesting articles - maybe give a little more detail from teh imedia article
10 points
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